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This website greenhouse.io had the following in the site, "Greenhouse is software to optimize your entire recruiting process." We analyzed that the webpage stated " Find better candidates, conduct more focused interviews, and make data-driven hiring decisions." It also stated " Recruiting with a consistent, scalable process that gives you the data you need to make smart hiring decisions. There is simply no other business function so able to impact your companys bottom line as recruiting. Plan and optimize your entire recruiting process with a single platform." The header had applicant tracking system as the highest ranking search term. It was followed by ATS, applicant tracking software, and saas applicant tracking which isn't as ranked as highly as applicant tracking system. The next words they used was interview planning software. Greenhouse was also included but will not be understood by web engines.